Creating a brand that people instantly recognise and feel-good about has never been as important as it is today. In this beginner-friendly guide, we’ll walk you through the essential branding steps that any new salon owner should take, from initial concept to logo design.

The hair and beauty industry is booming, making competition between salons fierce. 

To stand out in the crowded market, you must build a strong brand. By that, we mean a brand that is easily recognisable, that showcases your unique selling points, and that creates a ‘feel good’ reaction among your clients.  

It’s a big ask, but it can be done when you follow the right steps.